{"id":239161,"date":"2020-12-08T15:28:36","date_gmt":"2020-12-08T15:28:36","guid":{"rendered":"https:\/\/www.museros.site\/pagina\/?page_id=239161"},"modified":"2024-11-08T12:34:53","modified_gmt":"2024-11-08T12:34:53","slug":"cronica-del-encargo","status":"publish","type":"page","link":"https:\/\/museros.org\/inici\/es\/cronica-del-encargo\/","title":{"rendered":"Cr\u00f3nica del encargo"},"content":{"rendered":"

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C\u00f3nica del encargo
<\/span><\/h1>\n

<\/span><\/p>\n

La marca MUSEROS ya estaba presente en el municipio cuando asum\u00ed el encargo<\/strong>, lleg\u00f3 con la modernidad, en el ferrocarril de la S.V.T. a principios del siglo XX. Esper\u00f3 paciente a que la autoridad municipal competente decidiera darle forma. Despu\u00e9s de cien a\u00f1os segu\u00eda estando operativa.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/museros.org\/wp-content\/uploads\/2020\/12\/biblioteca-1200×380-1.jpg\u00bb alt=\u00bblogotip museroa sobre la fa\u00e7ana de les escoles velles ara biblioteca municipal\u00bb title_text=\u00bbbiblioteca-1200×380″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.16″ custom_margin=\u00bb50px||||false|false\u00bb custom_padding=\u00bb1px||0px|||\u00bb text_font_size_tablet=\u00bb18px\u00bb text_font_size_phone=\u00bb18px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb1.5em\u00bb text_line_height_phone=\u00bb1.5em\u00bb text_line_height_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

La tarea<\/span><\/h3>\n

Mi tarea ha consistido en dotar a la marca del estilo y la composici\u00f3n adecuados<\/strong> para que contemple los requisitos est\u00e9ticos y funcionales que se le son propios. Ha supuesto una labor perseverante y minuciosa, donde he descartado posibles dise\u00f1os durante el proceso, porque no cumpl\u00edan con las expectativas, algunos muy interesantes y que quiero mostrar.<\/p>\n

 <\/p>\n

Descartes<\/span><\/h3>\n

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Et voil\u00e0!<\/span><\/h3>\n

Este es el resultado, fruto del trabajo y de la inspiraci\u00f3n, una tipograf\u00eda con influencias Art d\u00e9co, dibujada para la ocasi\u00f3n, modular i vers\u00e1til<\/strong> que permite componer la marca principal y sus diferentes concejal\u00edas, por las possibilidades de combinaci\u00f3n que presenta.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/museros.org\/wp-content\/uploads\/2020\/12\/reticle-grup-D1-.jpg\u00bb alt=\u00bbreticle de construcci\u00f3 de la nova tipografia\u00bb title_text=\u00bbreticle-grup-D1-\u00bb _builder_version=\u00bb4.16″ width=\u00bb70%\u00bb width_tablet=\u00bb80%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|tablet\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.16″ custom_margin=\u00bb50px||50px||false|false\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Utilitzo para ello nueve tipos de la misma fam\u00edlia que he bautizado con los nombres de la rosa de los vientos<\/strong>, a la cual he denominado MUSEROS. Esta iniciativa surge de la idea de tr\u00e1fico y riqueza en la diversidad<\/strong>, trat\u00e1ndose de una poblaci\u00f3n situada en una hist\u00f3rica ruta comercial desde su fundaci\u00f3n, la V\u00eda Augusta.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/museros.org\/wp-content\/uploads\/2020\/12\/reticle-grup-D2-.jpg\u00bb alt=\u00bbreticle de construcci\u00f3 de variables de la nova tipografia\u00bb title_text=\u00bbreticle-grup-D2-\u00bb _builder_version=\u00bb4.16″ width=\u00bb70%\u00bb width_tablet=\u00bb80%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.16″ custom_margin=\u00bb50px||50px||false|false\u00bb custom_padding=\u00bb||0px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Para identificar con una marca las concejal\u00edas<\/strong> utilizo las iniciales del nombre de cada una de ellas, emulando la tradicional letra capital<\/strong>, acompa\u00f1ada de un pictograma aleg\u00f3rico en el caso de ser una sola inicial por tratarse de una \u00fanica palabra.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/museros.org\/wp-content\/uploads\/2020\/12\/reticle-grup-D3-.jpg\u00bb alt=\u00bbLogotips de regidories a manera de lletres capitulars\u00bb title_text=\u00bbreticle-grup-D3-\u00bb _builder_version=\u00bb4.16″ width=\u00bb70%\u00bb width_tablet=\u00bb80%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.16″ custom_margin=\u00bb50px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Y desde aqu\u00ed mi reconocimiento a<\/span> Joan Trochut<\/strong><\/a><\/span> y sus tipos modulares de plomo, muy utilizados durante m\u00e1s de cuarenta a\u00f1os por muchos impresores y del que he cogido prestados un par de recursos gr\u00e1ficos.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_button button_url=\u00bbhttps:\/\/www.museros.org\/inici\/es\/marca-museros\/\u00bb button_text=\u00bbVolver atr\u00e1s\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_bg_color=\u00bb#7d79af\u00bb button_bg_use_color_gradient=\u00bbon\u00bb button_bg_color_gradient_stops=\u00bb#7d79af 0%|#7d79af 100%\u00bb button_bg_color_gradient_overlays_image=\u00bbon\u00bb button_bg_color_gradient_start=\u00bb#7d79af\u00bb button_bg_color_gradient_end=\u00bb#7d79af\u00bb button_border_color=\u00bb#7d79af\u00bb button_icon=\u00bb4||divi||400″ button_icon_placement=\u00bbleft\u00bb animation_style=\u00bbfade\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_button button_url=\u00bbhttps:\/\/www.museros.org\/inici\/es\/joan-trochut\/\u00bb button_text=\u00bbTipo S\u00faper-Veloz\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.16″ custom_button=\u00bbon\u00bb button_bg_color=\u00bb#7d79af\u00bb button_bg_use_color_gradient=\u00bbon\u00bb button_bg_color_gradient_stops=\u00bb#7d79af 0%|#7d79af 100%\u00bb button_bg_color_gradient_start=\u00bb#7d79af\u00bb button_bg_color_gradient_end=\u00bb#7d79af\u00bb button_border_color=\u00bb#7d79af\u00bb button_icon=\u00bb5||divi||400″ animation_style=\u00bbfade\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_divider color=\u00bb#7d79af\u00bb divider_weight=\u00bb3px\u00bb _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f3nica del encargo La marca MUSEROS ya estaba presente en el municipio cuando asum\u00ed el encargo, lleg\u00f3 con la modernidad, en el ferrocarril de la S.V.T. a principios del siglo XX. Esper\u00f3 paciente a que la autoridad municipal competente decidiera darle forma. Despu\u00e9s de cien a\u00f1os segu\u00eda estando operativa.La tarea Mi tarea ha consistido en […]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_mc_calendar":[],"footnotes":""},"wf_page_folders":[172],"class_list":["post-239161","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/museros.org\/inici\/wp-json\/wp\/v2\/pages\/239161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/museros.org\/inici\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/museros.org\/inici\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/museros.org\/inici\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/museros.org\/inici\/wp-json\/wp\/v2\/comments?post=239161"}],"version-history":[{"count":14,"href":"https:\/\/museros.org\/inici\/wp-json\/wp\/v2\/pages\/239161\/revisions"}],"predecessor-version":[{"id":272078,"href":"https:\/\/museros.org\/inici\/wp-json\/wp\/v2\/pages\/239161\/revisions\/272078"}],"wp:attachment":[{"href":"https:\/\/museros.org\/inici\/wp-json\/wp\/v2\/media?parent=239161"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/museros.org\/inici\/wp-json\/wp\/v2\/wf_page_folders?post=239161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}